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Why Understanding the Customer Leads to Business Growth
- August 26, 2019
- Posted by: Nkem Mpamah
- Category: Business Strategy
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4 MINS READ The assumption that every business understands their customer is one biggest mistake most entrepreneurs make in a hurry. You cannot add value if you know your target market without understanding the job your customer is trying to accomplish. Here’s why…
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The One Thing Every Entrepreneur Should Do to Accelerate Growth
- August 10, 2019
- Posted by: Nkem Mpamah
- Category: Business Strategy
4 MINS READ When it comes to implementing business growth strategies, most entrepreneurs focus on the wrong things. While investing in strategies to accelerate growth is crucial, entrepreneurs must ensure that such strategies contribute to their value propositions. Business strategies can be meaningless if they do not align with, and support your value propositions.
