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Why Understanding the Customer Leads to Business Growth
- August 26, 2019
- Posted by: Nkem Mpamah
- Category: Business Strategy
No Comments
4 MINS READ The assumption that every business understands their customer is one biggest mistake most entrepreneurs make in a hurry. You cannot add value if you know your target market without understanding the job your customer is trying to accomplish. Here’s why…
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Professional Services Marketing: 3 strategies to grow professional service
- April 3, 2019
- Posted by: Nkem Mpamah
- Category: Marketing Strategy
4 MINS READ Service entrepreneurs tend to focus too much on the creation of services than they strive to learn about the marketing of professional services. Consequently, they create great products that fail to generate enough revenue to grow the business. While it is okay to create great service products, it is important also, to understand the techniques for marketing professional services.
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Why Your Business Growth Strategies Fail to Produce Result
- August 28, 2018
- Posted by: Nkem Mpamah
- Category: Business Strategy
7 MINS READ
When companies experience failure with their products and services, two factors are responsible; the strategy adopted by the company, and an inability of the entrepreneur and his team to execute flawlessly. In this post, I will focus on the first reason, which deals with business growth strategies. -
3 Things Your Differentiation Strategy Need to Succeed
- April 28, 2018
- Posted by: Nkem Mpamah
- Category: Business Strategy
2 MINS READ
A Differentiation Strategy seems as something only big companies can do and succeed with. In reality, it is one strategy that many successful small business owners and entrepreneurs use daily to grow their business.